Taking on new builds for 2026
We build the site and everything behind it — booking, card payments, customer records, and AI that answers chat, text and the phone. One system instead of six subscriptions that don't talk to each other, one monthly price, and we never take a cent of what you earn.
From $1,200 to build · no card needed for a quote
Hi — can I get booked in for Saturday morning?
I have 8:30am or 11:00am. It's $145, and I can take the deposit right now to hold it — which suits?
8:30 is perfect
Calendar
Sat 8:30am
Payment
$145 deposit
Customer
Record created
“He even built a class scheduler with integrated payment processing that rivals major software platforms.”
Kyle Cholka
“He made us a brand new website in 48 hours.”
William Vega
“Bryan created a beautiful replacement for a big name software we were paying an arm and a leg for.”
Fiona Campbell
Free site audit
Paste the address and we'll read the site the way a customer would — then tell you exactly what's broken, what to fix first, and what you can do yourself for free.
The problem
Most businesses run on a booking app, a payment link, a spreadsheet and a phone that goes to voicemail. Nothing is connected, so work leaks out of the gaps — and you are the thing holding it together.
It has your hours and a phone number on it. It cannot take a booking, cannot take a deposit, and has not been touched since it was built. Everything that actually runs the business happens somewhere else.
Bookings in one app, payments in another, customers in a notebook, and a subscription to each. Nothing knows what anything else did, so you are the integration between them — copying the same details four times.
You are under a sink, in a chair, or driving. The phone rings, nobody answers, and that customer calls the next name on the list. You never even know it happened.
Quotes go out and go quiet. Regulars drift off and you notice six months later. The revenue was already earned — it just leaked out of the gaps between the tools.
What you get
Not a website plus five subscriptions. One build, one bill, and one place where the booking, the payment and the customer record all know about each other.
A fast, custom, mobile-first site that is actually yours — not a template with your logo dropped in. It is the front of the system, not the whole product.
From Essentials
Customers book real slots against your real availability, synced to your calendar. No double-bookings, no phone tag, no back-and-forth to agree a time.
From Essentials
Take deposits and full payment by card, straight into your own Stripe account. Softimizer is not in the payment path and never takes a percentage.
From Essentials
Every enquiry, booking, payment and note against one customer, in one place. The thing that is currently a notebook, a phone's call log and a spreadsheet.
From Essentials
An assistant trained on your services, prices and hours that answers on the website and by text, and books the job itself rather than taking a message.
From Automated
It answers your actual phone line in a natural voice, books, and sends you a transcript and summary of every call it took.
From Complete
Automatic appointment reminders that cut no-shows, review requests after a completed job, and quote chasing until the customer actually replies.
From Automated
Hosting, SSL, backups, security monitoring, edits and AI tuning are ours to worry about. That is what the monthly is for.
From Essentials
How it works
No card until we have agreed a price, and the build fee comes back if the first preview is not right.
Step 1
A short form — what you do, how customers find and book you now, and which tools you are currently paying for. Nothing is charged and nothing is committed. We read every one of these ourselves.
No card, no obligation, no sales sequence.
Step 2
A call to work out what actually needs to be in the system and what does not. If your problem is better solved by something cheaper than us, we will tell you that on the call rather than sell you a plan.
You leave with a fixed price, whether or not you buy.
Step 3
Your build fee is due at kickoff, and your first preview lands within 7 business days. You are looking at a real working system with your services, prices and booking in it — not a wireframe you have to imagine.
Not right? Full refund of the build fee, no argument.
Step 4
Domain connected, payments switched on in your Stripe, calendar synced, AI trained on your services and hours. Live within 14 business days of kickoff. Your monthly starts the day it goes live — not before.
You are not paying a monthly for something you cannot use yet.
Step 5
Hosting, security, backups, edits and AI tuning are all ours to worry about. You send us changes as the business changes and we make them. That is what the monthly is for.
Cancel by email any time. Everything is yours to take.
Pricing
A one-time fee to build the system, a monthly to run it. Nothing else — no setup fee, no activation fee, no contract, and no percentage of your sales.
The system, running. Site, booking, payments and records.
Adds an AI that answers, quotes and books while you work.
Included usage
The whole front office, running without you. Phone included.
Included usage
Card processing is paid directly to Stripe at their published rate, because the account is yours. Softimizer's cut of your sales is 0%, which is the only number on this page that will never change.
Every plan, every client
These are not upsells and they do not change with your tier. They are the reason this business is worth running.
Your customers' payments go straight into your own Stripe account. Softimizer never takes a percentage, a platform fee, or a cut of any kind. What you charge is what you keep, minus Stripe's own processing — which you pay Stripe, not us.
The domain is registered in your name. The Stripe account is yours. Every customer record, booking and photo is yours and exportable any time. If you leave, it leaves with you — we will hand over the code and help you move it.
The build fee, the monthly, the usage allowances and the overage rates are all published above. There is no quote-only tier and no number you find out about after your card is on file.
Month to month, no contract, no minimum term. Send one email and it stops at the end of the period you have paid for. Nobody will call you to talk you out of it.
If you see the first preview and it is not right, and we cannot make it right, you get the build fee back in full. The risk of the build sitting with us is the point — you should not be paying for our mistakes.
Softimizer is a small team, not an account manager and a ticket queue. The people who build your system are the people who answer when you email it. Business hours, replies within 1 business day.
Selected work
Builds we've done end to end and can stand behind. We would rather show you a few things properly than pad a grid with logos.
Photography
Portfolio and booking site for a Miami portrait photographer, with a CMS so they run their own galleries, packages, blog and leads without calling us.
SaaS Product
An AI video editing platform: users upload footage, describe the edit in plain English, and get a rendered draft back. Built end to end — pipeline, auth, storage and billing.
Who it's built for
Bryan Diaz
Founder and developer
South Florida
Meet your developer
Softimizer is run by the people who write the code. When you book a call you are talking to the person who will build your system, and when you email about it later you are emailing the same person.
Everything in the work above was built end to end — not a template with a logo dropped in. A collectibles storefront with catalogue, checkout and order tracking. A marketplace with offers, trades and subscription billing. A bilingual site running fully in English and Spanish. An AI video platform, including the pipeline, auth, storage and billing behind it.
That range is the reason Softimizer sells a system rather than a website. Booking, payments, customer records and the AI that answers at 2am are not add-ons bolted to a brochure page — they are the parts that actually run a business, and building them properly is the job.
business hours, no ticket queue
clients across the United States
Reviews
Every one of these is a real review on our Google profile, under the reviewer's own name, word for word. Open the profile and check any of them.
“Bryan did a great job building our custom website from scratch. He even built a class scheduler with integrated payment processing that rivals major software platforms. He was professional, easy to work with, and truly dedicated. Best of all, even after launch, he’s still just a phone call away and always ready to help.”
“Incredible does not describe the service we received from Bryan. He made us a brand new website in 48 hours. He probably could have done it faster except he had to wait for me to reply and get him additional information from time to time. If you are looking to build anything he’s the man. Once he starts a new project he is relentless until it’s all said and done. Great experience from beginning to end.”
“Bryan created a beautiful replacement for a big name software we were paying an arm and a leg for. He's extremely responsive, quick, hands-on, experienced, and reliable. You can tell he truly wants you to be happy with your website and won't stop until you are. The smartest thing you can do for your business right now is take advantage of Softimizer - especially if you're in the Miami area. Thank you Bryan!”
“Brian built our website for iDog Academy and the whole experience was amazing from start to finish. He made the process so easy to follow, was completely transparent every step of the way, and honest about timelines and what to expect. Communication was seamless and the final site turned out exactly how we wanted it. Highly recommend Brian to anyone looking for a web developer who actually delivers on what they promise!”
“Bryan was very professional and courteous when it came to explaining the details. He was also very enthusiastic on working with me from step 1 until he was done. He asked questions on my needs and expected outcomes for my website. I would seriously recommend to anyone I know. Thank you Bryan”
“Bryan has been an essential part of helping me take my business to the next level.”
“Quick response and gets it right the first time. I've done 2 jobs and highly recommend Bryan and his team. Professional, knowledgeable and responsive!”
“The team at Softimizer were an absolute pleasure to work with. They communicated efficiently, were highly skilled, and delivered on their promises.”
Questions
Both, and the second part is the point. The website is the front of it: what customers see. Behind it is the system the business runs on — booking against your real calendar, card payments and deposits into your own Stripe, a customer record that holds every enquiry and job, and on the higher tiers an AI that answers chat, SMS and the phone. It is one system with one bill, rather than a site from one company, a booking app from another, a payment link from a third and a spreadsheet holding it together.
Nothing. Payments run through a Stripe account in your own name, and the money lands in your own bank. We have no ability to take a percentage even if we wanted to — we are not in the payment path at all. You pay Stripe's standard processing rate directly to Stripe, and you pay us the monthly on this page. That is every dollar that leaves your business because of us.
A one-time build fee, then a monthly. Essentials is $1,200 to build then $99 a month; Automated is $2,400 to build then $249 a month; Complete is $4,200 to build then $449 a month. If you go past the AI usage included in your plan, the overage rates are printed on the plan card. There is no setup fee, no onboarding fee, no activation fee, and no annual contract.
Sometimes, and we will tell you honestly which ones are worth keeping. If your whole business already lives in a booking tool your staff know, replacing it for the sake of tidiness is a bad trade and we will connect to it instead. The goal is that you stop being the integration between your tools — not that you throw away things that work. What we will not do is quietly keep you paying four subscriptions and call it an all-in-one.
Because building it is real work that happens before you have paid a single month. A no-money-down offer means we finance every build ourselves and lose money on anyone who cancels early — which pushes the price up for everyone who stays. The build fee keeps the monthly honest and low. It is also refundable until launch, so you are not carrying the risk.
No. There is no card field anywhere on this site. You fill in a form, we talk, and you get a fixed price. Nothing is charged unless you decide to start, and the first charge is the build fee you have already agreed to.
You do. The domain is registered in your name from day one, the Stripe account is yours, and the customer data is yours. If you ever want to leave, we will export everything and hand over the source code. There is no version of this where we hold your business hostage.
Email us. It stops at the end of the month you have already paid for, and we will send you your data and code. No phone call, no retention offer, no form buried in a dashboard. If cancelling is harder than starting, the business was never honest to begin with.
It is trained on your services, prices and hours, and it hands off to you rather than guessing when a question falls outside that. Every conversation is logged where you can read it, and when something is wrong you tell us and we fix the training. It is not magic and we will not pretend it is — it is very good at answering the same forty questions your customers ask constantly, at 11pm, when you are asleep.
The software runs around the clock; we do not. Softimizer is a small team, so the AI is what answers at 2am and we are what answers within 1 business day during business hours. We would rather say that plainly than imply a support desk that does not exist. The upside is that the people who built your system are the ones who pick up when you email about it.
First preview within 7 business days of kickoff, live within 14 business days. We take a limited number of builds at a time precisely so those dates hold. If we are booked out, we will tell you the real date before you pay rather than take the money and let it slip.
No. There is nothing to install, nothing to configure and no plugins to keep updated. You answer questions about your own business and take one call. Everything technical is ours.
Then Essentials is your plan, and it is a genuinely good site with booking, payments and customer records behind it. The AI tiers exist because answering and following up is the thing most businesses actually lose money on — but if that is not your problem, do not buy a solution to it.
Something else on your mind? Just ask us directly.
Start here
What you use now, what keeps breaking, and what you wish just handled itself. We'll reply within 1 business day, we'll talk for twenty minutes, and you'll leave with a fixed price whether or not you decide to go ahead.
